To assess the health of a Spotify Profile we look to an artist’s SPI (Streaming Performance Indicators). Ultimately they spent a great deal of money, only to discover that all these fake plays are actually hurting them. Oftentimes these artists hired a playlister to help them. It then becomes our responsibility to inform the client that their account has terrible data. They have hundreds-of-thousands of plays, but their other data points (including save rate, amount of followers, and Artists Also Like) scream botting. We analyze their numbers and discover their accounts have been heavily botted. An artist reaches out to us, wishing to get more streams and grow as an artist. Let me paint a scenario that we see all the time. These algorithmic playlists are the Holy Grail of streaming and will push you to a vast audience of listeners that are ideal for your music. This in turn will push you onto Spotify’s algorithmic playlists, such as Release Radar or Discover Weekly. By feeding the correct data, you increase your chances of activating Spotify’s algorithm. Everything counts, from your ‘similar artists’ to your save rate to your skip rate. So we have to deduce the quality of an artist’s Spotify profile by looking at their numbers.įirst off, the Spotify Algorithm is what all artists should be targeting… Spotify’s algorithm is a complicated web, which utilizes your data to determine what to do with your track. Our aim is to help artists develop strong data that feeds the Spotify Algorithm and activates Spotify’s algorithmic playlists (such as Discover Weekly, Release Radar, Radio, etc.) Spotify is a closed system and provides little data back to its artists. We both work with artists of varying genres and backgrounds to help them grow authentic audiences, oftentimes with an initial focus on Spotify. I wrote this article with my dear friend Dustin Boyer ( Venture Music).
My name is Madelynn Elyse (you can call me Maddie) and I am the owner of Shark Attack (a label services company). But there is a growing awareness among marketing teams that - to truly find success on Spotify - artists should strive to optimize Spotify’s algorithm, rather than “chase streams”. For many industry outsiders, the number of streams on a song has become the primary indicator of success.
Streaming has come to dominate the music industry. By Madelynn Elyse, CEO of Shark Attack Records
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